Ethics of Digital Marketing Platforms

Ethan will discuss the social, cultural, political, philosophical, and moral implications of these technologies.
Ethan Zuckerman

Ethan Zuckerman

Length: Long Talk

Target Level: Beginner

Target Audience: Integrator, Designer, User, Developer

Digital marketing platforms empower marketers with content-related capabilities such as personalization and targeting, data analytics, test-and-learn, and omni-channel campaigns across email, mobile, etc. How can we harness them for good? How can we overcome their negative effects?

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